How important are emotions in the purchasing process? Very! That’s why the main differentiating factor in communication and the sale of a product is the value that the user places… Continue reading "What’s the secret to communication? Speaking to their minds and hearts"
To all marketing experts here’s THE question: “what are next year’s trends?” Answering this question may be risky in the complex and continuously changing world of digital marketing. Nevertheless, advertising… Continue reading "Artificial Intelligence and Social Marketing: new boundaries for the adv"
What “conversion” means When we talk about conversion marketing we should start by defying what “conversion” means. “Conversion” is the concrete action of users on a webpage. In online marketing,… Continue reading "Conversion marketing, the importance of users actions"
Remarketing? Do you mean that thing that follows you and you can’t get rid of? Absolutely not! We’re going to find out what this powerful web marketing tool is. Conscious… Continue reading "Remarketing: the adv is following you."
Finding new clients is one of the main needs of a business. In the hyper-connected Internet World, lead generation fulfils that need. Lead generation aims to acquire new profiled users… Continue reading "Lead Generation and Native Advertising: how to increase the quality of contacts"
The term “inbound marketing” has been adopted for the first time in 2005. Since then, online marketing landscape has not changed a lot. Despite the over time, inbound marketing has… Continue reading "Winning strategies: inbound marketing"
What we mean by “conversion”? When we talk about conversion marketing we should define the concept inside this term. With “conversion” we mean the concrete and real action of the… Continue reading "Conversion marketing, the importance of user’s actions"
To all marketing experts, here’s THE question: “what are next year’s trends?” In the complex and constantly changing world of digital marketing, answer this question may be a risk but,… Continue reading "Artificial Intelligence and Social Marketing: new boundaries for the adv"